Swatch Fashion

In the mid-1980s, mainstream Swatch fashion statements came about in the ever-rising hip-hop scene with the introduction of interchangeable and various colored watch faces and wrist bands, which were made of vinyl. colours included bright, day-glow and pastels.

The key standard accessory was the Swatch Guard, a thin, rubber-band like strip that would stretch across the watch face. A good number of "Swatchies" sported two Swatch Guards of different colours, twisted or braided together over the Swatch face. A second type of Swatch Guard was a 1/8"-thick hard plastic ring which encircled the face and snapped onto the sides.

Swatch watches are not just for the sporty among us or to appeal to the fun inside us. Swatch Watch Collections appeal also to the fashion conscious among us and are a fantastic accessory to any outfit, clothing and event.

Click here to view the Swatch Fashion Collection.